How’s the Book Going?

Mitch Arnold • February 17, 2024

When I finally finished writing Marginal and felt that it was ready to publish, I invited a good friend of mine to breakfast to get his advice. Jeff Beals had written and published two books, one of which I was honored to consult on and edit. Furthermore, he travels the country, speaking on self-marketing. Outside of the publishing industry, there are few people more qualified to advise on the process of publishing and selling books.


Jeff was encouraging, but also very candid in his advice, saying that someone told him when he thought he was ready to publish his first book, “Congratulations on writing a book, but that’s the easy part. It’s much more difficult to get people to buy your book.” Those words have been rattling around in my skull for the two months since I published Marginal.


Initial sales were brisk and encouraging, but have since slowed down significantly. That’s not surprising, since I marketed the book primarily though my social media contacts. There are only so many books that my friends and family can buy. Now, I need to sell books to people who don’t know me or who aren’t connected to me in some other way. That’s where I can use your help.


As uncomfortable as self-promotion is, without a marketing budget behind me, it’s critical that I do it, and again, I need your help. If you have read the book, and you enjoyed it, AND you feel compelled to help, I would really appreciate it. If none of those three factors apply, don’t worry about it. Maybe you’ll like the next one.


Ways that You Can Help


Potential readers are skeptical of first-time novelists, especially if they don’t know the author. That’s why it’s critical that they are assured that the book is worth their time and money. There are three main ways that you can help me gain the credibility I need to sell more books:


Share an image of the book or a link to mitcharnold.com on your social media. In that post, relate how you enjoyed the book and/or why you recommend it. You don’t have to write an all-out review – no one expects you to be a professional book critic. A sentence or two will suffice. The accompanying image will catch more eyes than text, but if you don’t feel comfortable sharing an image, text is just fine.


Write a review on Amazon. Many active readers use Amazon to shop for books, and ratings and reviews matter to this audience. To gain credibility with these people, it’s critical that my Amazon page be active. Currently, I have only one review. I suppose that’s better than a bunch of bad reviews; still, a solo review doesn’t convey much “buzz” for the book. Again, you don’t have to write a high-level review – just a sentence or two about why the book appealed to you. The Amazon page for Marginal is here.


Encourage your friends who are avid readers to give the book a shot. For those of you who are avid readers, if you’re a member of an organization that discusses books, please consider sharing Marginal with them. Even if you’re not an avid reader, but you know someone who might enjoy the book, please recommend my book.


In a perfect world, I’d have a big-name publisher behind me, and they would have a marketing department actively promoting Marginal. That’s not the case here. In the current environment, it’s nearly impossible for a straight, white male with traditional pronouns to get an established publisher interested in reading his first manuscript, so I didn’t even try. Instead, I bet on myself and invested my time and resources in writing and publishing Marginal. Now, I can really use your help to realize my dream of writing a successful book. Thanks for your consideration and for reading this post.

Acceptance vs. Resistance

By Mitch Arnold • May 28, 2025
I bought my first and only motorcycle in 1993. It probably wasn’t a good idea then, and it’s a much worse idea now, but that didn’t stop me from recently considering doing it again. I was only 23 years old and still in my invincible era, when I strapped on my helmet and rode off on my own two wheels for the first time. Understandably, a few naysayers shook their heads and voiced their opinions about me endangering a body that was already fraught with challenges; however, like I did often back then, I ignored their concerns, and was able to ride with no problems. To me, the motorcycle represented freedom. I loved being able to enjoy the open road. I even rode it on a thousand-plus mile round-trip journey to Sturgis for the annual motorcycle rally. Getting kind of smug, I began to envision myself as a life-long biker, but two years later, life intervened. I was moving half-way across the country and getting married, so the motorcycle had to go. In fact, I sold it to pay for an engagement ring, promising myself that I would buy another one when I was established and had the finances to do so. Things didn’t work out the way that I had planned. Fatherhood and home ownership ate up my finances and time, and a second motorcycle kept getting pushed down the line of priorities. Meanwhile, despite my best efforts, my body aged more quickly than I had hoped it would. For most of my life, my resistance to my physical limitations has enabled me to get the most out of imperfect body. Tell me that I couldn’t do something, and you could bet that I was going to try, if only to prove to myself that I could. That resistance allowed me to overcome significant challenges and to succeed when success didn’t seem likely. Lately though, as my limitations have grown and my sense of self-preservation has become stronger, I’ve been trending toward acceptance. Both acceptance and resistance are natural responses to change, and change happens to all of us, especially as we age. While resistance can challenge the status quo, sparking innovation and resilience, acceptance often opens the door to growth, fostering a sense of peace and adaptability. That’s where I’m at now, at least most of the time. Still, when my uncle told me that he was selling his motorcycle, those thoughts of acceptance were elbowed aside by thoughts of resistance. I began to rationalize motorcycle ownership and to imagine myself in the seat again, handlebars in my grip. I could now afford the bike of my dreams, and even had a spot in the garage to park it. I didn’t plan to ride it to Sturgis again, but I thought it would be fun to ride it to the gym and on quiet Sunday mornings, like I used to do. When I researched parking a motorcycle in a handicapped space, I should have realized that insanity of the idea, but resistance tamped down logic. My wife, to her credit, let me play those scenarios out in my head and gave me room to dream, knowing that logic would eventually prevail. And, it did. One slip-up on a bike, and I would suddenly and dramatically limit what I could do with the rest of my life. Accepting that reality was important, and I’m happy that I was able to do it.  Being able to accept who I am – all of it, even the limitations – has given me peace and perspective. It’s not always easy to accept limitations and new realities, but it’s crucial if we want to live a life without regret, and I’m finally there.

Live – Love – Repeat

By Mitch Arnold • April 6, 2025
I lost a close friend to cancer last month, and though sadness will always linger, it’s overshadowed by the gratitude I have for his friendship. Yes, his early death seemed unfair, unusually cruel and senseless, but his approach to life, especially during the dire situation of his last months, was nothing short of inspiring. Jamie was only 47, which is about eight years younger than me. He was a husband and father of three young girls who have yet to reach high school. He was also an integral part of a very close and loving family. Because he was one of those guys who made the world a better place everywhere he went, his network of friends was massive. Always a positive and cheerful person, he became even more so after his stage four cancer diagnosis. I remember exactly where I was and what I was doing when he called me with that crushing news, on a Sunday afternoon, a little more than six months ago. While I was shocked, he was remarkably upbeat. He said that he felt good, and that he had a plan to attack the cancer. “I’ll be OK,” he reassured me, before hanging up. Still, I called him the next day. I had to make sure that he was really OK and to reassure myself that I was doing everything I could do as a friend. “Just pray,” he said, when I asked him if there was any way that I could help. He went on to tell me how he had begun to embrace religion, even before his diagnosis, and that a priest was helping him sort out his emotions and stay positive. Also on his side were all of the people – friends and family alike – who loved him. He said that so many people were praying for him and doing nice things for his family that it was almost overwhelming, but that he appreciated each and every one. He told me that he could feel the effects of all of those prayers, and that it was helping. Unfortunately, he wasn’t able to recover, and cancer won, which left many of us sad and searching for answers. My initial emotions were heavy on the frustration and sadness of losing a friend way too early, but the more that I thought about Jamie, the less that I thought about his final battle. Eventually, I focused less on his death and more on his life. Jamie’s time with us was full of life and love, and cancer shined a huge spotlight on that. Even during that challenging time, he was the same cheerful person who was more interested in the people around him than he was of his own struggles. As we gathered to celebrate his life, there were smiles and laughter among the tears. Because he lived so fully and loved so deeply, we all had happy stories to tell and memories to embrace. Jamie showed me many things through our years of friendship. First and foremost, he showed me that it’s important to live every day to its fullest. No matter what he was doing, he was doing it with a smile and genuine enthusiasm. He seized every possible opportunity to enjoy life, even during those hard months at the end. Second, he showed me the power of love. He cared deeply about his friends and family, and he not only said it, but he showed it too. That love was reciprocated, especially when the end was near.  Jamie set a standard that we should all aspire to. If we can treat every day as a gift to be treasured, and seize every opportunity to show love to those around us, we can make the world around us a better place, just like Jamie did.
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